College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
College Sports Creative & Design Leadership | Andy DeVito | CSC Voices, Beyond the Scoreboard
Guest: Andy DeVito, The Ohio State University Director, Creative Services & Branding
Hosted by: Trip Durham, 2D Consulting, LLC
A Buckeye through and through, Andy DeVito has dedicated nearly 20 years to Ohio State University’s athletics department, shaping the visual identity of one of the most iconic brands in college sports. As the director of creative services & branding, Andy has played a major role in the massive transformations in the digital landscape of college athletics.
In this episode, we dive into Andy’s journey from a wide-eyed freshman in 2001 to a key creative force behind the Buckeyes' national championship campaigns. As he discusses the evolving role of digital media, DeVito shares insights on how to build an elite creative team, designing championship logos, fostering collaboration across departments, and how Ohio State stays ahead in branding, recruiting, and fan engagement.
This conversation with host Trip Durham includes DeVito’s thoughts on:
- The evolution of college athletics branding and digital creative strategy
- Steps on what to look for in hiring, developing and leading top to create a high-performance creative team
- How branding and storytelling at OSU impact a program’s success and fan engagement
- Behind the scenes of OSU’s College Football Playoffs’ National Championship run, as DeVito discusses the strategy and execution of content creation for the Buckeyes
- DeVito’s approach to navigating transitions in athletic administration when leadership changes
- Why collaboration and working closely with licensing, marketing, and communications is critical in college athletics
- What’s next for branding, content, and digital strategy in college sports.
Join us to hear more on the power of storytelling, the future of branding in college athletics, and—just for fun— learning more about DeVito with his take on 90s basketball icons and his favorite Friends character.