College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
CSC U webinar — Game plan for content: Creative strategies for social media and websites outside of competition seasons
Game plan for content: Creative strategies for social media and websites outside of competition seasons
The panelists discussed strategies and examples of content you can create when the competition stops for a team or for the summer months. They shared how they navigate and prioritize content during the offseason. From storytelling and athlete features to creative social campaigns and planning strategies, setting timelines, etc., the discussion revolved around how to keep your audiences engaged and your program's brand thriving year-round across social media and digital platforms.
Panelists
- Conner Darnell — University of Science and Arts of Oklahoma Creative Services and Athletics Marketing Coordinator
- Jessica Radford — Conference USA Associate Director, Strategic Communications
- Spencer Rubin — Auburn University Assistant AD/Creative Video
Moderator
- Briley Lawson — Palm Beach Atlantic University Assistant Director of Athletic Communications