College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
Leading with Purpose in the NAIA | Jim Carr | CSC Voices, Beyond the Scoreboard
CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC
Guest: Jim Carr, NAIA President & CEO
NAIA President & CEO Jim Carr joins Trip Durham to talk about the evolving landscape of small-college athletics, the rising confidence across NAIA campuses, and why storytelling remains one of the most powerful tools in college sports. Jim walks through the launch of The Right Way to Play, a member-driven effort rooted in pride, authenticity, and campus-level collaboration. He also reflects on his start at UNLV, the pivotal moments that shaped his leadership style, and the meaningful role athletics communicators play in moving the association forward.
In this conversation, we explore:
- How the NAIA’s mission centers on character, education, and opportunity.
- Why collaboration between the NAIA and CSC strengthens national storytelling.
- The strategic thinking behind The Right Way to Play and the energy it has sparked among members.
- The influence of athletics on campus culture, leadership development, and community engagement.
- How communicators can expand their impact by thinking proactively — not just reactively.
- What makes small-college environments uniquely personal and powerful.
- Jim’s eclectic playlist, favorite eras of music, and his pick for a one-day job swap.