College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
The evolving role of content creators in college athletics | Tyson Hutchins & Jared Kleinstein | CSC Voices, Beyond the Scoreboard
CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC
Guests:
- Tyson Hutchins, Associate AD for Creative Strategy, BYU
- Jared Kleinstein, Founder & President, Gondola
BYU Associate AD for Creative Strategy Tyson Hutchins and Gondola Founder & President Jared Kleinstein join Trip Durham to discuss the evolving role of content creators in college athletics, the importance of access and trust in storytelling, and how creative teams can better communicate their value across campus. Tyson and Jared share insights from their experiences at BYU, Clemson, and across the Gondola creative community, offering perspective on how college athletics continues to shape the broader sports content landscape.
In this conversation, we explore:
- How content creation has become essential to storytelling across college athletics departments.
- Why access, authenticity, and culture matter more than equipment or production level.
- How content creators and athletics communications staffs can work in tandem to elevate storytelling, strategy, and coverage across platforms.
- Strategies for prioritizing content with limited resources and small staffs.
- The importance of communicating creative value to coaches and administrators.
- Why the best moments often happen outside the content plan.
- Where sports content, distribution, and creative leadership are headed next.